apple
interactive design

Research & Strategy
Digital Prototyping

May - Sep 2022

team

I was the first intern on Apple MarCom’s new Interactive Design & Development team. It was like being part of a fresh startup with the resources of a Giant.

MarCom is Apple's Global Marketing Communications group. They oversee all of Apple's advertising and marketing to ensure the development and execution of world-class communications.

projects

Developed final-stage designs & specs for Apple Watch Fall 2022 Launch global marketing experiences. This was fast-paced, review-heavy, pixel-perfect work that was launched into the world.

Expanded visual component library for in-store digital experience on iPhone & iPad to future-proof the platform for upcoming launches, informed by consumer behavior.
This was big-picture, creative strategy, conceptual prototyping work to kick-off a new project.